Sponsorship agreement between Watford FC and Stake to be extended

This club record arrangement, originally agreed upon at the beginning of the 2021–22 season, saw Stake become Watford’s principal partner. They are now "looking forward to the relationship going from strength to strength," as stated by both institutions.

A variety of marketing and brand exposure possibilities will be made available to Stake as per the terms of the agreement. At Watford's home pitch, Vicarage Road, you can see the Stake logo on the front of the shirts and training gear, and you can also see it shown on LED perimeter boards and big screens.

The 2022–23 season will mark the continuation of Watford's partnership with Stake as the club's primary shirt sponsor, according to Chairman and CEO Scott Duxbury.

"We are grateful for their ongoing support; they have grown into an invaluable partner, and we eagerly anticipate our future endeavours in tandem."

During the past season, Stake and Watford worked together on multiple projects. Notably, the two were involved with the Rainbow Laces initiative, which aimed to raise LGBTQ+ inclusivity and understanding.

On matchdays, Stake's rainbow-colored logo stood out among Premier League major club partners.

The first year of our collaboration with Watford was fantastic, and it gave our brand tremendous exposure all over the world, said to Dominic Rae, Stake Sponsorships Manager.

"We have established a great rapport with the club and are supporting The Hornets' bid for a first-time Premier League return in what is shaping up to be an exciting season."

Despite Watford's relegation to the Championship last season, Stake will still play in the Premier League thanks to his deals with Everton and Watford.