The most recent data insights from operator Entain regarding the UK punters' support for Frankie Dettori's last Royal Ascot performance have been provided.

Dettori, a household figure in the United Kingdom of horseracing, became the first jockey in Ascot history to win all seven races on the same day in 1996, despite odds of 25,000 to 1.

Queen Elizabeth Stakes is one of "The Magnificent Seven" races.

Throughout his 36-year career, Dettori won 77 races at Royal Ascot after that.

Frankie Dettori's profile has skyrocketed since the start of the flat season, according to Dominic Grounsell, CCO of Entain.

If he can have a memorable last season as a professional jockey, everyone will be watching.

At Royal Ascot, as in all the major meetings this year, our consumers have been offering their opinions on him.

There was a 38% increase in multiple bets on horses trained by Dettori in the first three days of Ascot, and his horses were among the most heavily bet on in every race.

On the first day, he had 23% of the single bets on Inspiral and 16% on Modern Games, the race favourite.

The real excitement, though, came the following day, when Gregory helped Dettori to his first Royal Ascot triumph of the year.

Dettori won the third day's races with Courage Mon Ami, the horse with the third-highest total backing.

Grounsell went on to say, "Wherever he races, he brings excitement, swagger, and a huge following. Unfortunately, racing will lose one of its most famous faces and infectious characters this year."

"Enjoy the last few months of Frankie Dettori racing on our screens and keep an eye on how the Frankie Factor guides fan favourites around racecourses this summer."

Not only is Frankie Dettori in attendance this week, but Michelle Payne is also teaming up with Press Box PR to bring you coverage of the event on ITV.

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