Online companies powered by Flutter generate $306 million in sales at Cheltenham Festival

Despite a customer-friendly series of results on 14 March, when five favourites were victorious, many outsiders triumphed on 16 and 17 March.

The week came to a close with a profit for Flutter's UK and Ireland brands.

As part of the free-to-play promotion ITV7, which was sponsored by Sky Bet, two lucky players won £200,000 and £100,000 on March 14 and 15, respectively.

A customer from Kildare, Ireland, who shops at Paddy Power, won €75,000 ($80,600) after seven wins on a 20p "Lucky 63" bet.

"It was another memorable Cheltenham, and it was pleasing this year to see the Festival's mass market appeal mirror the recreational nature of our customer base," shared Dom Crosthwaite, Chief Trading Officer of Flutter.

With a slew of new features and improvements to our products, as well as some clever advertising, we were able to provide our main brands with an excellent value proposition that attracted over £250 million in stakes.

"Our skilled colleagues in Flutter UK&I were the unsung heroes who pulled off the impossible—smoothly managing 37 million online bets in a single week."

A multi-year cooperation between PA Betting Services and Flutter was recently extended with the signing of a contract.

The deal states that Flutter's brands, such as Paddy Power and FanDuel, will receive race data from PA Betting Services.

On every day of last week's Cheltenham Festival, including Gold Cup day, Gambling Insider was there.