Crystal Palace and AstroPay ink "high-profile" sponsorship arrangement
17 Feb 2022
Under the terms of the deal, AstroPay will have a presence on the Eagles' training gear and will have a number of promotional rights granted to it.
The South London side's fans can expect to see a lot more AstroPay branding thanks to LED advertising at Crystal Palace's Selhurst Park home field and throughout the club's social media outlets.
In addition, the PalaceTV series "Copers Cope TV," which offers fans an inside peek into Crystal Palace, will contain AstroPay branding.
"Supporting its ongoing strategy to strengthen its brand and profile in the UK, following its expansion to European markets last year," the company stated regarding this chance.
Sponsoring a Premier League team is a great opportunity for AstroPay to gain visibility.
Crystal Palace FC has been in the Premier League for nearly 160 years, thus AstroPay CEO Mikael Lijtenstein is "absolutely thrilled" to be partnering with the club.
"Collaborating with one of England's most prestigious football clubs is an incredible opportunity, and we can't wait to see what the future holds."
Similarly, Crystal Palace was ecstatic about the new collaboration. "We are delighted to be able to announce a partnership with a brand as globally recognised as AstroPay," said Barry Webber, the club's Commercial Director.
AstroPay has been a dominant force in the payment solutions industry for quite some time, and we're excited to continue collaborating with them this season.
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