Brazilian Pernambucano Championship to have Betsson as a sponsor

In an effort to raise its reputation in Latin America, the Swedish operator will serve as a sponsor for the South American football event.

With that in mind, beginning on January 22, 2020, for the newest season of the tournament, "Pernambucano Betsson 2022," Betsson will launch a number of public relations and marketing campaigns.

An all-time high number of spectators saw the Pernambucano 2021 finals. Our performance exceeded expectations, according to TV Globo's statistics," stated Evandro Carvalho, president of the Pernambuco Football Federation (FPF).

We are overjoyed that Betsson is on board with our plans to increase our investment in Pernambuco football and cover the costs of the whole championship's officiating staff, including the referees, assistant referees, and video assisted referees (VAR) for the championship's final matches.

Betsson, a market leader, is placing its bets on the Federation's long-standing credibility.

In the Northeast region of Brazil, you'll find the state of Pernambuco, which is home to 9.6 million people and ranks as the country's seventh most populated.

A founding member of FPF, Íbis Sport Club will compete in the A1 Series of Pernambucano for the first time in 2022 after a 21-year hiatus, and Betsson has been a part of their Brazilian presence since 2019. In 2021, they became the official sponsor of the football team.

The Pernambucano is a state tournament in Brazil that draws millions of enthusiastic spectators, according to Andre Gelfi, Managing Partner of Betsson in Brazil.

"After our positive experience in the region with Íbis Sport Club, we genuinely think this championship has the ability to bring our brand even more attention and foster fan engagement."