Bet365 is the official fight night partner of Chris Eubank Jr. and Liam Smith.

For this fight, bet365 leveraged its relationship with Boxxer to acquire a betting partnership.  

Live on Sky Sports and presented to you by our partners at Boxxer, we're happy to be a part of this great night of British boxing," said a spokeswoman from bet365. 

With a wide variety of pre-fight markets available at bet365, you'll be well-prepared for the action on January 21st. When the final horn sounds, all eyes will be on our top-tier In-Play product, which features live odds and bet boosts at every turn. 

According to the bookmaker, Smith is an 11/5 outsider while Eubank Jr. is the 4/11 favourite. 

Fights like Frazer Clarke vs. Kevin Espindola, Richard Riakporhe vs. Krzysztof Glowacki, and Joseph Parker vs. Jack Massey are on the undercard of the main event. 

Press conferences, open workouts, weigh-ins, and other pre-promotional events involving the bout will all include "prominently" bet365 branding, as per the terms of the fight's partnership agreement.  

The operator's branding will be shown on the ropes, toblerones, and each of the four corners of the ring. Screens, banners, and boards throughout the venue will also include digital advertisements.  

Boxxer will continue to play a significant role in the promoter's digital and social content as a result of the transaction, further solidifying bet365's engagement with them. 

Boxxer will feature bet365 odds on its site leading up to the bout, providing in-play optimisations exclusive to website visitors.  

So, in exchange, bet365 will stream Boxxer's material in some foreign countries, with the goal of "enhancing the customer experience" for its customers all over the world.