A partnership between Premier Bet and AS Monaco aims to expand into the African market

The two companies' shared goal is to increase their visibility across Africa; specifically, Premier Bet hopes to overtake all of its competitors in the iGaming industry in that region during the next five years.

At the same time, the Monegasque club reaffirmed its dedication to promoting African youth talent, citing its backing of both past and present African superstars like Krépin Diatta and George Weah.

"AS Monaco is pleased to keep expanding internationally. According to Oleg Petrov, VP and chief executive of AS Monaco, the club's new international collaboration demonstrates its appeal across national boundaries.

Working with Premier Bet demonstrates our desire to expand into new markets. Through this cooperation, we aim to expand the club's footprint in Africa, a true footballing land. There is a perfect harmony between our goals and Premier Bet's aspirations to dominate the iGaming industry.

As part of the agreement, Premier Bet will have their brand shown on virtual LEDs throughout AS Monaco's Ligue 1 matches, and club fans will have access to exclusive material on the operator's platform, as well as a chance to win prizes.

To begin their new collaboration, the two companies will run a multimedia advertising campaign throughout the 2021–22 season, focusing on the markets where Premier Bet is active.

The CEO of Premier Bet, Martin Nieri, made the following statement: "AS Monaco are synonymous with innovation and developing footballing talent, particularly in French-speaking countries across Africa."

"Just like Premierbet.com, they have set themselves up to become digital pioneers, which reflects their innovation off the pitch and their success on the pitch."